We don’t just build iSUPS, we are creating floating works of art.

By Jason Flynn

  Ahhh… summer. To paraphrase the great Phil Collins, I can feel it coming on the air today.  Of course it’s not summer yet. It’s late April, but the sun is finally out. Summer officially starts around June 20th, but for us in this mountain town, we get there mentally much earlier than that.  Our local weather man, Ryan Boudreau of AspenWeather.net is calling for a snowy, wet mix till memorial day, but these first warm and sunny days are treated like the hottest of our summer days, with sandals, shorts and tank tops becoming the wardrobe of choice for many locals, even with a smattering of snow still hiding in the shady spots of town.  

  Here at HS, we’ve been transitioning to summer for a couple months now. We’ve been designing our new iSUP collection and working on new, improved shapes and artwork.  At HS, we have always made the artwork on our boards and skis top level importance, along with design and durability and now, we are so proud to be able to bring that same attention to detail to our SUP selection. This will be our 4th year offering our very limited and hand made inflatable stand up paddle boards to the public and we are really stoked about the first board available this year, the all new High Society FlagShip.  Named so for the super cool art work on deck by Crested Buttes Nate Reese, and Denvers’ own Robbie Maestas. Nate did the original art with a pen, some ink and water colors and Robbie adapted the piece to digital medium and did his thing to make it a beautiful and unique stand up paddle board graphic.  We love it and we think you will too.  After all, isn’t it nice to have something cool to look at when you’re standing on and looking at your board?  Its also got “that thing” that make other people stop and say, “wow- cool board!”.  We are stoked for summer and to kick things off, there is a pre-season, pre-order special on the newest iSUP.